In today’s rapidly evolving digital landscape, estate and lettings agents in the UK are presented with a golden opportunity to harness the immense potential of mobile internet users. Recent data reveals that over 65% of website visits come from mobile devices, and a staggering 92.3% of internet users access the web using a mobile phone. With approximately 4.32 billion active mobile internet users globally and over one billion 5G connections predicted by 2025, the mobile revolution is in full swing.
Ben Sellers, Co-Founder of digital marketing specialist Starberry, a nurtur.group company, emphasises the significance of adapting to this mobile-centric environment. “The statistics are clear that mobile internet usage is on the rise, with 80% of Local Searches (Google Business Profile) on mobiles, 91% of social media users logging via mobile devices and 63% of YouTube watch time coming from mobile. The key to success in this era lies in having a mobile-friendly approach to digital marketing and agents who embrace the change can tap into a vast pool of potential clients.”
Mobile-friendly websites: The gateway to success
At the very least, an agent’s website should be mobile-friendly, as this offers numerous advantages, the most critical of which is an enhanced user experience. Such websites ensure a seamless browsing experience for potential clients accessing your site on smartphones or tablets, enabling effortless navigation of property listings, easy reading of content, and seamless access to all necessary information.
Sellers also points out several other benefits of mobile-friendly websites:
Improved search engine visibility and SEO
Mobile-friendly estate agent websites load faster, catering to mobile users. Major search engines like Google prioritise mobile-friendly websites due to the increasing number of mobile searches, resulting in higher search rankings, increased organic traffic, and successful property sales.
Competitive advantage and direct Communication
A mobile-friendly website sets you apart from competitors lacking a responsive online presence. It showcases your commitment to providing a convenient user experience and enhances communication between potential clients and your business.
Improved brand image and reputation
A mobile-friendly website enhances credibility and brand image, demonstrating your professionalism and commitment to your clients’ needs.
Sellers adds, “Having a mobile-friendly website is no longer an option; it’s a necessity. It empowers you to adapt to the rapidly changing landscape of technology and the mobile-centric world we live in. Integrating mobile technologies like instant messaging and location-based services will be simple and easy when you have a mobile-friendly website for business. By making a simple change, you can maximise your chances of capturing the untapped traffic that you might be missing out on.”
For estate and lettings agents looking to enhance their digital marketing strategies and embrace the mobile revolution, Starberry, part of nurtur.group, is here to help. Their digital marketing services are designed to make your website mobile-friendly and help you fully capitalise on the shift in consumer behaviour.
To learn more about Starberry and their digital marketing services for property professionals, please visit www.starberry.tv
