2026 Marketing Playbook for Estate Agents
This playbook shows you how to assess your current marketing, prepare for what’s next, attract attention, increase lead flow, and focus on the areas that drive lasting growth.
What you'll learn from this Playbook:
Discover how leading agents structure their marketing across every channel to deliver measurable ROI.
Learn how AI is reshaping the way estate agents attract, engage, and convert leads into clients.
Actionable frameworks that you can implement to capture more leads and win more instructions.
Nurtur Marketing Ecosystem
Trusted by 2500+ UK estate agents
Our all-in-one Ecosystem seamlessly integrates every stage of the customer journey, from lead generation to nurturing and conversion.
Grow interest & generate leads
Our solutions help you capture attention and attract high-quality leads. From social media marketing, search optimisation, and paid advertising to high-converting websites designed for estate agents, we ensure your brand stands out, turning interest into real enquiries.
Convert & drive valuations
Every marketing pound should deliver more, so we use data-driven technology to target the right channels, automate nurturing, and maximise performance.
Nurtur Lead Management
With Nurtur all our leads come into one central dashboard, so nothing gets missed.
The Auto-Caller is a game-changer we’re talking to potential vendors within seconds of their enquiry. That instant connection has helped us win instructions we might have lost before.
- Farrell Heyworth
Nurtur Live Chat
Nurtur Live Chat has made a huge difference to our business. Out of the 12,000 chats we handle each year, over half take place out of hours.
Having Yomdel capture and convert those opportunities has shown us just how much value 24/7 live chat brings to our agency.
- EweMove
Nurtur Email
Thanks to Nurtur’s email marketing platform, we generated 38 new instructions in just three months.
This has gave us a measurable uplift and proving the value of consistent, targeted communication with our clients.
- Balgores
Nurtur Search
Thanks to Starberry’s SEO strategy, we saw a 52% growth in organic traffic and a 92% increase in new users.
Their blend of on-page, local, and off-page optimisation, along with smart ad support transformed how we attract and convert leads.
- 5 Spaces Real Estate
Nurtur Lead Management
One in ten of the leads we get through Nurtur’s Instant Valuation Tool is converting to a market appraisal, with more converting over time through monitoring and progressing the generated leads through Nurtur’s Dashboard.
- Dawn Bennett, Concentric Sales & Lettings
Nurtur Insights
The results have been invaluable, allowing us to take action, where necessary, to recover relationships that we didn’t know were failing as well as giving us the ability to change our processes to ensure that we continue to adapt to the ever-changing needs and expectations of our customer.
- JR Robinson
Nurtur Social
Nurtur’s Social Media Advertising has generated our agency 246 instant vendor leads in just 2 months.
20% of those have already gone on to book a market appraisal, giving us a strong pipeline of instructions.
- Smiths Sales and Lets
Nurtur Websites
I recently had the pleasure of working with Property Jungle, and I must say that their after-sales service has been nothing short of exceptional. Unlike other agencies that seem to disappear once the project is complete, Property Jungle has continued to provide me with outstanding support and attention to detail.
- Chris S via Trustist
Nurtur - The engine powering your marketing
Our all-in-one ecosystem seamlessly integrates every stage of the customer journey,
from lead generation to nurturing and conversion.
Drive more traffic and boost your conversions with tailored social and search campaigns, strategic SEO, and Google Local optimisation.
All your leads in one place, giving you full visibility, control, and seamless tracking of lead progress.
Our high-performance websites are built to convert. SEO-optimised and lead-focused, they come as templates or bespoke builds. Seamless CRM integration makes growth smarter and faster.
Engage your audience with targeted, automated campaigns that drive results, without adding to your manual workload.
Instant lead qualification
Never miss a lead again. Let our AI agent handle lead verification, identify cross-sell opportunities, and offer appointment slots in real time.
