According to the Nurtur 2026 playbook for estate agents, email marketing is within the top three of your website traffic sources. Email marketing is a direct traffic source, like social media and paid activity, which is mainly driven by brand awareness and familiarity.
While other channels create visibility, email is where you stay present, build trust, and prompt action when the timing of your customer is right. Here are these types of email campaigns you should be communicating to your customers.
Examples of high impact property email marketing
Local market Update
A local market update is one of the most powerful ways to stay relevant with both homeowners and landlords who are not yet ready to act. Content such as:
- Average sale prices in your area
- Number of properties sold or listed
- Time to sell trends
- Buyer demand levels
- Commentary on what it means for sellers right now
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According to the 2026 playbook for estate agents most of your audience sits in the 95% who are not ready to move yet. Staying visible with useful, local insight ensures that when they are ready, your brand is already trusted.
Sold in your area
Turn the proof into valuations. Sold in your area campaigns are one of the most direct drivers of valuation enquiries. It shows real results, in real streets, with real outcomes.
To work properly, the campaign needs to do more than say a property has sold.
It should show:
- a recent local sale that feels relevant to the reader
- the approach your agency took to market the property
- the result achieved, whether that is strong demand, a quick sale or a good price
- a client quote or short testimonial that adds credibility
- why your agency was the right choice, in a way that feels grounded and local
Landlord and Investor Update
How to stay in front of the minds of landlords and investors? Landlords and investors require a different type of communication. They are driven by returns, legislation, and long-term strategy.
A targeted landlord update positions your agency as a knowledgeable partner, not just a letting agent.
What should be included in the update:
- Rental yield trends in your area
- Changes in legislation or compliance
- Tenant demand insights
- Tips on maximising returns
- Opportunities in the current market
The new generation of email marketing
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