The agencies growing market share in 2026 aren’t spending more, they’re building connected marketing systems that turn strategy, lead generation, and follow-up into measurable valuation growth.
That was the focus of our first Nurtur Session, hosted by Nurtur National Sales Director, Steve Ryan. The session explored how estate agents can move beyond simply generating clicks and start building connected estate agency marketing strategies that turn website traffic and social media engagement into measurable valuation leads.
As competition for instructions continues to increase, many estate agents are investing more heavily into paid social advertising, PPC campaigns, and digital marketing for estate agents. However, without the right website journey, retargeting strategy, lead management process, and Instant Valuation Tool placement, valuable valuation opportunities can easily be lost.
The webinar explored how successful estate agencies are aligning paid advertising, website experience, lead capture, email marketing, and lead nurturing into one connected marketing system designed to generate more valuation enquiries and instructions. These strategies closely align with the wider trends highlighted throughout the 2026 Estate Agent Marketing Playbook.
What the webinar covered
Paid social for estate agents
Learn how to structure paid social campaigns around genuine seller and landlord intent, ensuring advertising spend supports valuation lead generation rather than vanity metrics.
Retargeting website visitors into valuation leads
Discover how to turn website visitors and social media engagement into valuation enquiries through structured retargeting campaigns that keep your estate agency visible throughout the customer journey.
Instant Valuation Tool strategy
Explore how strategic placement of your Instant Valuation Tool (IVT) across your estate agency website and marketing campaigns can reduce friction and increase valuation conversion opportunities.
Estate agency website integration
See how aligning your adverts, landing pages, website calls to action, and valuation forms creates a more seamless customer journey that encourages users to book a property valuation.
Marketing ROI tracking for estate agents
Understand how to track performance from click through to valuation lead, helping estate agents measure cost per lead, campaign effectiveness, lead quality, and overall return on investment.
The key takeaway
Generating more valuation leads is not simply about increasing ad spend. The estate agents seeing the best marketing results are those creating connected marketing systems where paid social, estate agency websites, lead management, targeting, and follow-up all work together.
For many estate agencies, the biggest opportunity lies in converting more of the website traffic and marketing engagement they are already generating.
Watch the webinar on demand
Missed the live session or want to revisit the estate agency marketing strategies discussed?
Watch the webinar on demand and learn how to turn more website visitors and social media engagement into measurable valuation opportunities for your estate agency.
If you want to discover how Nurtur can help support your estate agency marketing, lead generation, paid social campaigns, website performance, and valuation growth, join the next Nurtur Session by signing up via our page.
