We have recently announced a new era of email marketing for estate agents.
Our new platform has been built specifically for the estate agency industry, giving agents the advanced tools they need to market more effectively in a changing landscape.
From multi-branch and multi-brand campaign management to locally relevant messaging, every part of the platform has been designed around how estate agents actually work.
Taking email marketing to the next levelÂ
Email marketing remains one of the highest ROI channels, enabling estate agents to activate their database and nurture new leads through to conversion at a relatively low cost. As highlighted in the 2026 Marketing playbook for estate agents ,email marketing plays a critical role in a strategic marketing mix, particularly when only 5% of an agent’s audience is actively looking to move at any given time. Â
This makes consistent, value-driven communication essential, ensuring agents stay front of mind and are the natural choice when a customer is ready to buy or sell.Â
With a faster, cleaner, AI-assisted experience, estate agents can now build professional campaigns seamlessly. Combined with an intelligent ROI dashboard, they can clearly see how their email marketing performs and where it is driving results.Â
Key features of the new email editorÂ
The new email editor introduces advanced capabilities designed to improve both speed and quality of campaign creation. AI-assisted email creation enables estate agents to build campaigns faster and more efficiently, while a streamlined experience ensures reliable, professional output.
The mobile-optimised design functionality ensures campaigns perform where most engagement happens – on mobile devices. Improved multi-branding capabilities make it easier to manage campaigns across multiple offices and brands, all within one platform.Â
With cleaner layouts, greater reliability, and faster build times, the email editor delivers more polished campaigns that can be created with confidence.Â
Key features include:Â
- Automatic and seamless email creationÂ
- AI-driven campaign buildingÂ
- Mobile-optimised designÂ
- Improved multi-branding capabilitiesÂ
- Intelligent ROI dashboardÂ
Email marketing that drives traffic and conversionÂ
When executed effectively, email marketing is one of the top traffic drivers for estate agent websites, sitting behind direct and organic traffic, while also playing a key role in driving engagement and conversion.Â
From promoting recently sold properties and local price changes to delivering automated journeys such as welcome and anniversary emails, these capabilities enable more relevant, timely, and local communication.Â
As the industry evolves, the ability to produce professional, well-designed, and consistent email campaigns is becoming a key factor in strengthening brand presence, engaging audiences, and generating new opportunities.Â
Explore the next generation of email marketing.Â
