Agency media and marketing provider Starberry has launched new artificial intelligence tools to help agents create branded content for their business more quickly.
The tool, named Custom GPTs, helps agents make content in their own tone of voice from property listings and email campaigns to blog articles, social media, and even internal communications.
Ben Sellers, co-founder of Starberry, said: “This isn’t just about speeding up content creation.
“It’s about helping agents speak with one, consistent voice, whether that’s on a listing, in a client follow-up email, or across a multichannel digital marketing campaign. Custom GPTs are empowering estate agents to take control of their marketing like never before.”
Starberry’s Custom GPTs are powered by Nurtur AI and are trained on each agency’s existing marketing materials, from websites and brochures to tone-of-voice guides and past campaigns.
Sellers added: “As a Nurtur customer, this AI-powered content strategy flows effortlessly through our fully connected technologies, from beautifully designed Starberry websites to intelligent online chat tools, lead capture and qualification, all the way into automated email nurture sequences and directly into an agent’s CRM.
“At Starberry, we’re not just building websites or running campaigns, we’re helping agents future-proof their business. It is one voice across every channel, powered by Starberry with Nurtur AI.
“AI isn’t a threat. It’s the ultimate creative assistant and we’re putting it into the hands of agents who want to stand out, scale up, and succeed.”
– Source
