In the ever-evolving landscape of business marketing, social media has emerged as a powerful tool for lead generation. A recent article revealed that the apart from portals, estate agents found social media, particularly Facebook, to be one of the most impactful lead generators when it comes to attracting new vendors. By utilising social media, many estate agents are seeing incredible results, vastly increasing their exposure and generating qualified vendor leads. However, it is crucial to understand the significant difference between simply having a presence on social media and actively working with a specialised team to create engaging campaigns that yield wide-ranging exposure and tangible results.
Richard Combellack, Chief Commercial Officer at BriefYourMarket, part of nurtur.group, says: “There is a disparity between using an individual profile for posting and gaining exposure, versus collaborating with experienced professionals who can create compelling campaigns. While a regular post on Facebook for example, may be seen by only a few hundred people, a paid advertising campaign has the potential to reach thousands within a precisely targeted audience. The audience will be based on location, interests, engagement with the business, and the characteristics shared by the agent’s best clients. The expertise of a specialised team allows for a strategic approach that maximises engagement and generates substantial returns on investment.”
He adds that effectively using social media as a lead generation platform is often more intricate than many people realise, especially with evolving algorithms. “Navigating the ever-changing algorithms of social media platforms can be a daunting task for businesses. There might be times when an agent is struggling to ensure their content reaches the right audience due to algorithmic changes. However, marketing specialists like BriefYourMarket have the dedicated manpower, knowledge and experience to adapt their strategies to algorithmic updates swiftly. By staying up-to-date with the latest trends and algorithms, these experts can ensure that businesses’ marketing efforts remain effective and reach their target audience,” Combellack comments.
He notes that it is not just social media that BriefYourMarket can help estate agents with when it comes to effectively managing their marketing communication and lead generation plans. “A recent report highlighted the frustrations faced by agents in their marketing efforts, which included budget constraints, cost-effectiveness, time management, and the need for a dedicated team to handle marketing tasks. Many of these can be addressed by working with professional support,” says Combellack. “Businesses often find it challenging to allocate sufficient funds to their marketing efforts while expecting tangible results. Professional marketing teams like BriefYourMarket understand the importance of working within budgetary constraints. We are able to assist agents in developing tailored marketing strategies that make the most of available resources, maximising the return on investment and delivering cost-effective solutions that drive results. Having a deep understanding of the different marketing platforms and channels, enables our team to provide valuable insights into the potential rewards of each channel and help businesses make informed decisions, ensuring that marketing investments yield the desired outcomes.”
According to Combellack, marketing requires consistent effort and attention to detail, which can be overwhelming for businesses focused on core operations. Building and managing an in-house team can also take a lot of time and significant investment, as well as keeping up with the ever-evolving marketing landscape. He adds that delegating marketing responsibilities to a dedicated team, such as BriefYourMarket, allows businesses to free up valuable time and resources. Marketing professionals, have the expertise to efficiently manage marketing tasks, implement strategies, and monitor performance, saving businesses time and allowing them to focus on their core competencies.
“The frustrations mentioned are common challenges faced by businesses in their marketing endeavours. However, by enlisting the support of professional marketing teams like BriefYourMarket, agents can overcome these obstacles and achieve their marketing goals. These teams possess the expertise to navigate algorithms, optimise budgets, measure cost-effectiveness, manage time efficiently, and provide dedicated support. By leveraging the specialised knowledge and resources of marketing professionals, agents can alleviate their marketing frustrations and unlock the full potential of their marketing efforts,” Combellack concludes.