We’ve made a big change at Nurtur. From today, our Instant Valuation Tool (IVT) and premium Lead Management dashboard are available free of charge to all estate agents.
This means agents get more than just a lead capture tool. They also gain campaign and channel performance tracking, helping them see exactly where leads are coming from and which activities deliver the best return.
Why are we offering a free IVT?
Instant Valuation Tools are an industry standard and they should be free. But it is important to not only see an IVT as a lead generation tool, but also as a performance tracker for channels and campaigns. Our IVT is designed to give agents clear insights into campaign performance, so they can make smarter investment decisions in growth drivers like targeted ads, advanced websites, nurture journeys, live chat, and AI.
Track every campaign and channel separately
Agents can create multiple versions of the IVT. For example, one for Facebook ads, another for QR codes in print, and another for website popups. Each one can be tracked individually, showing ROI per activity or performance across different branches.
This transforms the IVT from a simple valuation tool into a campaign performance engine.
Flexible setup in minutes
The tool can be added as a full-page embed, a landing page, or a popup. Hosted pages are SSL secure, and agents can also use a custom domain for stronger branding. All activity feeds into the premium Lead Management dashboard, where campaigns and channels can be tracked and analysed in real time.
Why does accurate tracking matter for lead generation?
Accurate valuations open the door, but accurate tracking drives growth. We want every agent to have access to both without additional cost.
By redefining the standard, we’re giving estate agents a no-cost way to generate more leads while gaining clear insight into what really works.
Learn more about our free IVT and premium Lead Management dashboard and get started here: Instant Valuation Tool.
