Nurtur Ltd is a diverse group of businesses brought together based on holistically delivering maximum potential growth to Estate and Letting Agents.
We’re looking for a commercially minded Digital Marketing Copywriter who can write high-performing copy that helps estate agents generate measurable return on investment through our marketing system. You’ll be responsible for creating content that drives enquiries, listings, valuations, and long-term engagement for our customers.
This role is ideal for someone who understands how persuasive, well-timed email copy directly impacts revenue and can translate marketing strategy into results-driven messaging for estate agents.
Key Responsibilities
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Write conversion-focused email copy designed specifically for estate agents and their audiences (buyers, sellers, landlords, and vendors)Create and refine email templates and campaigns that drive measurable ROI, such as valuation requests, enquiries, and appointmentsAdapt messaging to different stages of the property journey (e.g. selling, buying, letting, nurturing long-term prospects)Translate product features and data insights into clear, benefit-led messaging for estate agent customersWork closely with marketing, product, and customer teams to ensure email content aligns with best-practice strategy and customer outcomesOptimise subject lines, previews, CTAs, and body copy to improve open rates, click-through rates, and conversionsReview and improve existing customer email campaigns based on performance dataEnsure all copy is compliant, accurate, and aligned with brand tone and industry standardsRequirements
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Proven experience writing marketing or email copy with a focus on conversion and performanceStrong understanding of how email marketing drives ROIAbility to write persuasive, clear copy for non-marketing audiences (e.g. estate agents)Excellent attention to detail and editing skillsConfidence working with data, feedback, and performance metrics to refine copyStrong organisational skills and ability to manage multiple campaignsNice to Have
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Experience writing for the property, real estate, or estate agency industryUnderstanding of CRM or email marketing platformsFamiliarity with customer lifecycle, lead nurturing, and retention strategiesExperience writing educational or best-practice content for customers
What We Offer-
£30,000 – £35,000 basic salaryHybrid working after probation – typically 2 days from home
- 25 days’ holiday plus bank holidays + day of birthday off
- Ongoing training, coaching and mentoring
- A supportive team culture where people help each other out
- Health Cash Plan
- Access to a retail discount platform
- Group Life assurance
Interested?If you’re ready to take the next step in your career – we’d love to have a chat.Click apply and let’s see where this could take you.We regret that we are unable to offer visa sponsorship for this role. Applicants must have the right to work in the UK at the time of application.