From smarter conversations to instant valuations, AI is helping agents work faster, deliver more value, and stay ahead, according to Ben Sellers, co-founder of Starberry, which is part of nurtur.tech these days.
Sellers has shared his take on the AI trends that are making waves in 2025, pointing out that AI-powered virtual assistants or more recently referred to as (AI) Agents are going beyond chatbots.
He says that the fluid, natural-sounding AI assistants can understand context, recall past interactions, and deliver personalised, relevant responses. Whether it’s answering buyer queries, scheduling viewings, or guiding sellers through the sales process, conversational AI makes every interaction smooth and effortless.
“We’re working on AI assistants that don’t just answer FAQs – they guide buyers and sellers through the process, learning from every interaction to give better responses each time,” said Sellers.
Hyper-personalised marketing: Right property, right buyer, right time
Forget generic property searches. AI is making smart recommendations based on real buyer behaviour. By analysing search habits, budgets, and preferences, AI serves up properties buyers are interested in, not just listings that happen to be nearby.
“Personalisation isn’t a luxury anymore, it’s the expectation. AI helps agents deliver a tailored experience that builds trust and speeds up decision-making,” said Sellers.
Virtual property showcases: No more wasted viewings
VR, AR, and AI-driven virtual tours are turning long-distance property hunting into a seamless experience. Buyers can explore homes remotely, see different layouts and furniture options, and even get AI-driven insights on potential upgrades.
It is huge win for international buyers and busy professionals who do not have time for endless in-person viewings, according to Sellers.
He continued: “Virtual tours don’t just look cool – they connect serious buyers with the right properties faster, cutting out the wasted viewings.”
Predictive analytics: Smarter pricing, better forecasting
Sellers believes that AI is not just crunching numbers – it is spotting market trends before they happen. By analysing historical data and real-time insights, predictive analytics helps agents price properties more accurately and advise clients on the best time to buy or sell.
“AI is like having a crystal ball for the property market. It helps agents stay ahead of the curve and guide their clients with real confidence.”
Automated Valuations: Instant, data-backed accuracy
Gone are the days of vague estimations. AI-powered Automated Valuation Models (AVMs) pull in data from location trends, square footage, local amenities, and historical sales to deliver accurate, instant valuations.
“Valuations need to be quick and spot on. AI removes the guesswork, giving agents and clients instant, reliable figures,” he explained.
AI Chatbots: 24/7 support without the overheads
Customers expect instant answers – and AI is making that possible without putting agents on-call 24/7. AI chatbots handle common questions, book viewings, and follow up with leads, so agents can focus on closing deals instead of inbox admin.
“AI is like having an extra team member who never sleeps. It keeps clients engaged and frees up agents for the big conversations that really matter,” said Sellers.
Transaction Automation: Cutting out delays and paperwork hassles
Nobody enjoys the slow legal and financial processes in property transactions. AI is helping by automating contracts, verifying documents, and keeping everything compliant – so deals close faster with fewer headaches.
Sustainability Insights: Selling the green revolution
AI is helping buyers make smarter, greener choices by analysing properties for energy efficiency and sustainability upgrades. It’s a big plus for eco-conscious buyers and helps sellers future-proof their properties.
Fraud Detection: Keeping transactions secure
AI is watching for anomalies and red flags in property transactions, making it easier to spot fraudulent activity before it happens. From verifying identities to detecting unusual financial patterns, AI adds an extra layer of security that protects both agents and clients.
Digital Twins: AI-powered human replicas that work for you
AI-driven Digital Twins are stepping in to handle conversations, present listings, and answer questions just like a real agent would – only in multiple languages and around the clock. Whether it’s walking an investor through a property in Arabic or chatting with a first-time buyer in Spanish, these digital replicas bring a whole new level of accessibility to estate agency.
“Imagine your AI twin handling international leads, answering detailed questions, and keeping conversations flowing while you focus on closing deals. That’s where we’re heading,” said Sellers.
AI in estate agency: The future is here
Looking ahead, Sellers sees AI becoming an essential part of estate agency, not just a fancy add-on.
“AI takes the heavy lifting off agents’ shoulders, letting them focus on relationships and strategy instead of admin. It also means they can scale their business without sacrificing service quality.”
On top of that, AI cuts operational costs, replacing outdated manual processes with efficient, automated systems that boost profits without adding overheads.
As AI reshapes the industry, agents who embrace it will stay ahead of the competition, in Sellers’ opinion.
“The best agents won’t just use AI – they’ll master it. It’s all about creating better experiences, moving faster, and staying ahead of the market,” Sellers added.
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