Position : Digital Marketing Manager
Location : Coimbatore
Roles & Responsibilities:
● Come up with digital/content marketing strategies across various digital channels including SEO, Paid Search, Social, Email Marketing, Content, etc., to generate more leads
● Set short-term goals for the projects (KPIs)
● Deliver an effective digital/content marketing strategy and editorial plan to meet the business objectives of our clients at the lowest possible cost
● Coordinate with all creative resources for a project, including strategy & planning, designers, writers and other agency personnel
● Undertake digital/content marketing initiatives to achieve business targets
● Collaborate with design, writing and production teams to produce and distribute high-quality content
● Develop and maintain editorial calendar, delegate tasks and ensure deadlines are met
● Edit, proofread and improve the content
● Optimise content considering SEO and Google Analytics
● Analyse web traffic metrics
● Share content through various channels, ensuring strong web presence
● Receive customer feedback and generate ideas to increase customer engagement
● Accountable for all digital/content marketing initiatives to drive traffic engagement, leads, that deliver sales and customer retention.
● Editorial requirements include a sound understanding of various digital channels including SEO, SEM, Social Media, Email Marketing, Content Categorisation and structure, content development, distribution and measurement.
● Ensure content is consistent with our client’s brand voice, style and tone.
● Editorial calendar and organisation workflows must be developed a managed.
● Liaise with the teams managing the various digital channels, e.g. search, social media and email/ newsletter distribution to deliver results.
● Measurement and optimisation of the client programs will be required on a regular and ongoing basis
● Executive presentations, to the management team and the client, on the program approaches and results will be required.
● Ability to work independently as well as in a team environment
● Ability to draft briefs for copywriters, designers, etc.
● Enjoy the creative process and show a willingness to contribute relevant ideas
Requirements:
NOTE: You will have to speak on a daily basis with UK Clients and Starberry client
partners, an excellent command of written and spoken English is essential.
● 8+ yrs of experience in Digital Marketing/Content Marketing
● Good leadership skills
● Experience creating content for the web and growing a social audience
● Editorial mindset that seeks to understand what audiences consume and how to create it
● Proven work experience as a Digital Marketing Coordinator
● Understanding of web publishing requirements
● Hands-on experience with SEO and web traffic metrics
● Expertise in social media platforms
● This person must understand the best practices of search, social media, email marketing channels, which content and approaches work on each and why
● This role requires a brand publisher mindset: to create the content our clients’ audience is looking for and then to optimise the path to conversion
● Experience creating content for the web and growing traffic and conversion based on content marketing
● Ability to analyse and report on content performance and KPIs
● Experience with Google Analytics, email marketing & content automation, content syndication, and the top social channels.
● Project management skills and understanding how to manage the budget, the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement & leads for our clients.
● Experience with UK clients or other international clients is a plus.